Find a UI convention that works
-luckily iOS provides a good place to start
Get to a functional mockup in the iPhone SDK simulator as soon as possible
Notice which problems arise due to early UI convention choices
-what's working and what's not?
-how can you adjust your design to solve those problems?
Be aware when you're forcing app functionality into functionality that just doesn't fit
Identify the pieces that needed to be included
-be rigerous in deciding what makes the final cut
-arrange the pieces based on priority
-get through some early interations as quickly as possible (via pen/paper)
Goal is to get to "click through" on our phones ASAP
Notice design irregularities that pop up
-things that should be same being different
-make sure the apps structure matches the app's functionality
Don't be afraid to start over multiple times
Recognize improvements and problems that come with each design iteration and spell out what works/doesn't work and why
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