Shane Battier, who had played a supporting role, was going to have to become our star: there was one problem: Shane had never imagined himself as a star.
"Shane," I said, "this morning, did you look in the mirror and imagine that you were looking at next year's conference player of the year?"
The next day I called again. "Shane, it's Coach. When you were on your way to work this morning, did you imagine scoring 30 points in a game this season?"
"I won't hang up on you if you won't hang up on you,"
Shane needed to imagine these sorts of things in order to become the player that he could be.
He had all of the tools to become a great player, but he fully realized his potential only when he allowed himself to imagine great things.
For motivating Shane, the crucial word to communicate was "imagination." For others, it may be "enthusiasm" or "self-confidence" or "poise." But undefined words are meaningless - meaning is understood by seeing a word in action.
Getting Real: Epicenter Design (by 37signals) July 18, 2011 at 04:10PM