1. The goal of preparing wireframes is to solve design challenges regarding layout and priority. 2. When wireframing, Everything means something, whether you intended to or not. 3. Sketching defaults to same color and font everywhere. Use a limited color set (3-5 grays), 2 fonts, default HTML components, and little else. 3a. Starting with black text, means you can only get bigger and bolder, Starting with gray text, allows you to go darker and lighter. 4. The purpose of low fidelity design, is not to polish and refine, but to explore the solution space. If you can’t produce concepts quickly, then you’re working at the wrong fidelity. 5. Use Real copy and Real data. 6. Know your technology: know HTML/CSS/JS 7. the goal is great delivery, not great deliverables.