"You can’t really design an experience—it’s something that happens on the user end, where many variables are out of the designer’s reach and control. Right now, I’m calling myself a Product/UI designer, since I spent most of my time creating and polishing this layer of a user’s experience.", "As a designer, you must always remember that, in most cases, your users aren’t there to appreciate your mad visual skills, but to accomplish a task that is important for them in some way.", "most of the time a project’s success is not only attached to its design. There are deeper concerns for a project to be successful, most of them related to solving a problem that users have. You always have to ask yourself if you’re solving an actual problem—then it’s a matter of executing it in the right way, and there’s no formula for that.", ""UI design" is not a science, and no one will never have 100% proficiency on it. It’s more important to be able to put yourself in your user’s shoes all the time."
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