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  • Despite our brand, reach, and market share, however, we failed to recognize the awesome power of the new search business. Whether this failure was the result of an obsession with more traditional forms of media, the distraction of trying to survive the f

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  • VC-derived marketing budgets at launch don't help if the service isn't addictive. And if the service is addictive, spending marketing money at launch will not contribute to your success. You'll spend it on the wrong things as your users' passions will sur

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