Although it's close to becoming an annoying buzzword, the value of transparency in today's business world has never been greater. As mentioned in the link above, it's takes a lot of courage and self-confidence to act in a transparent manner, and that is why I'm so disappoited with Marquette University on their recent name change. Instead of having a public debate on the naming issues, the university decided to act in an unwise (and some would say, cowardly) manner.
When a business refuses to be transparent, in a way it's saying to its customers "your opinion doesn't matter". It's not that the new nickname is that bad, but the Marquette community naturally feels insulted for being left out (or even worse, misled) on what was going on behind closed doors.
As mentioned at a student protest on the name change:
"It's continuing a long tradition of Jesuit arrogance in not listening," he said. "This name was forced on us, just as the Golden Eagles was in 1994."
That, I believe, is their biggest issue. If Marquette wants to continue to build on its success, they have to learn to engage, not enrage, their very loyal community.
Dwayne Wade's reaction: "Awh . . . I got to call. I got to call in on that one."
MU Fan reaction: "Do they want a precipitous drop in donations, now that they've pissed off both young and old alumni?"
update on 5.11: Do you think they read the blog?? (emphasis mine):
"The decision to change the nickname to Marquette Gold generated a response that we did not expect from Marquette stakeholders. We regret that we disappointed them and we want to respond to those concerns. We've established a new process today so that your voices can be heard. It's transparent, it's inclusive and it's easy."