Cause I have a request for him/her...Could you please build an iTMS-equivalent for big media publications? I don't think it'd be too hard to do, but alas, the entry barrier is kinda steep.
I came up with this idea while looking for a recent Chuck Klosterman article in the latest Esquire. It's a great 2-3 page article (about Johnny Carson, shared experiences, and the paradox of choice among other things) and I'd love to link to it...but we all know about Big Media's issues with subscriptions, registration, permalinks, etc...
To read this article - without having to go to the local newstand, here are your choices:
$8 for a yearly subscription -or-
$3 for one, 1239 word, article.
(note - the $8 subscription also allows access to archived articles with Esquire Premium...but that's not the point.)
The point is that there's no reasonable option for an ala-carte serving of big media. And if Big Media wants to avoid extinction and make some extra dough (which is debatable) an on-line store would be a great vehicle to do so.
With all this Long-Tail talk, can you imagine how much money each media property would stand to make if they made it easy and affordable to buy a single, archived, article on the interweb? (not to mention how it might help increase their severly limited on-line presence) And what happens when that improves?
Big media (and they're not alone) needs to work on evolving their 'user experience'. Consumers won't tolerate the pseudo-scarcity that has plagued their desired content in the past. When a customer wants your content, let them have it in (almost) any way they want it...or you won't have to worry about them as customers for long.
Recent Comments