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A media experiment

Yesterday I wrote about the difficulties of finding a digital equivalent of a Chuck Klosterman article and how it'd be beneficial for big media to create an iTMS-like store for their content  (increase circulation, add a new revenue stream, and build online presence, etc). 

However, before any serious capital would be invested into building such a product - someone would first have to prove that there is sufficient demand. So, here's my test...

The full article in the May 2005 Esquire: The_(other)_Paradox_of_Choice._By_Chuck_Klosterman.

Testing demand with only one article wouldn't tell us much, so I'd like to open this space up to any other full length articles that you might have that currently can't be found online (not that I'm really expecting anyone to waste their time typing up an article...that'd be silly).

Related articles/links:

update: here's another klosterman article online from an April '04 version of Esquire: the Importance of Being Hated: In this golden age of enmity, friends are for suckers. What you need are a pair of well-chosen foes. 

links for 2005-04-22

  • But "information architecture," "interaction design," "user needs," etc. don't comprise the user experience. A quality user experience is comprised of things like desirability, usability, enjoyability, utility, delight, satisfaction, etc.
    (tags: UX IA design web)

Who's the Steve Jobs of Big Media?

Cause I have a request for him/her...Could you please build an iTMS-equivalent for big media publications? I don't think it'd be too hard to do, but alas, the entry barrier is kinda steep.

I came up with this idea while looking for a recent Chuck Klosterman article in the latest Esquire. It's a great 2-3 page article (about Johnny Carson, shared experiences, and the paradox of choice among other things) and I'd love to link to it...but we all know about Big Media's issues with subscriptions, registration, permalinks, etc...

To read this article - without having to go to the local newstand, here are your choices:

$8 for a yearly subscription    -or-
$3 for one, 1239 word, article.

(note - the $8 subscription also allows access to archived articles with Esquire Premium...but that's not the point.)

The point is that there's no reasonable option for an ala-carte serving of big media. And if Big Media wants to avoid extinction and make some extra dough (which is debatable) an on-line store would be a great vehicle to do so.

With all this Long-Tail talk, can you imagine how much money each media property would stand to make if they made it easy and affordable to buy a single, archived, article on the interweb? (not to mention how it might help increase their severly limited on-line presence) And what happens when that improves?

Big media (and they're not alone) needs to work on evolving their 'user experience'. Consumers won't tolerate the pseudo-scarcity that has plagued their desired content in the past. When a customer wants your content, let them have it in (almost) any way they want it...or you won't have to worry about them as customers for long.

Continue reading "Who's the Steve Jobs of Big Media?" »

Automated posts

After a little struggle yesterday I got the automated posting from Del.icio.us to work. If you have Typepad and want to set up a daily blog posting of your links (like this), here's the info you'll need:

First, go to: http://del.icio.us/settings/***your_user_name***/daily  then fill out the following information:

job_name: Pick a title (doesn't show up in post)
out_name: your Typepad login
out_pass: your Typepad pass
out_url: http://www.typepad.com/t/api
out_time: a number between 0-24
out_blog_id: when editting a post in typepad, look at its URL and at the end you'll see "post?blog_id=xxxxxx". The "xxxxxx" is what needs to be entered here.
out_cat_id: not required

For more help with posting Del.icio.us links to a blog,
look here and here.

links for 2005-04-21

The revolution will not be televised

But there's a good chance someone will capture it on a cameraphone.

Yesterday night's leading Sportscenter feature was about a little scuffle between Gary Sheffield and a Boston Red Sox fan (the MLB's version of the Artest brawl). While nothing major happened, ESPN got some good footage of Sheff shoving the fan in the middle of a play. What ESPN didn't get was how the play looked from the fans' perspective.

Everything you like, I liked 5 years ago

First off, here's the t-shirt that I stole the title of this post from.

Uaeverythingm02

Secondly, while I may have been following Ricky, at least I'm ahead of these guys. Here's hoping that everyone does something interesting (like sell t-shirts for $29 frickin' dollars!)

The Breaks are broken

And to fix it, we've got "Bumps". Apparently they've been showing up all over Adult Swim...my bad for not catching the trend sooner.

So, what is a bump? Based on what I've seen so far, it's a mix of audio samples -like this cut from Tito Puente(!) - and some crazy video, with a heavy dose of Japanese flavor.

Here's a fine example of the finished product.

Basically, all this stuff is blowing my mind...but I'm having a hard time defining why. I think it's got something to do with a quote from DJ Dangermouse (of Grey Album fame) on the future of music:

Artists are responsible, because for some reason we think we should be millionaires for making people smile. But I don't worry too much, because it will be over soon. There won't be a market for making people smile because kids will just do it for free.

Yeah, that's it - that's why I think this "Bump" meme is so special.

Check out the list below for related Bumptunes sites:

Got any others?

To bloggers concerned about readership.

Don't be (at least, not that much).

It's safe to say that many blogs are written for personal reasons (mine included), yet there's always a touch of disappointment when your content doesn't find its intended audience. Do people think you're dumb, do your friends not care, does your writing not matter? Simply put, No.

Less simply, the size and reactions of your audience depend on some factors that you can't control (and more than a few that you can, but other people, more experienced than I, can better explain them). also see my thoughts on 'matching' content in the extended section of this post.

Assuming you've done your best at creating quality content, what should you think when a post falls on deaf ears? The answer - not much. I don't want to sound too passive, but most of the time when a post or link goes unread or uncommented, it's not because people dislike what's recommended, but instead:

"they just are too busy or too distracted to care as much as you do about the stuff you care about."

Due to the increasing access and ease of use of many online tools; blogs, podcasts, emails, etc...are growing at an exponential rate and it's becoming more and more difficult to stay on top of all this non-critical content. Rather than judging ourselves by our intentions and others by their actions know that most people don't mean to not give a shit.

Continue reading "To bloggers concerned about readership." »

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