Just create products that mother necessity.
They were also inventions intended to mother necessity - and reasonably
so. That's how all radical innovations work. (Less forward marketers,
including Bill Gates, wait for necessity to mother invention, and the best
of those invent and implement beautifully, even though that beauty is
rarely appreciated.)
Who's best at doing this? Snoop Jobby Jobs, of course. See the comments below from the article linked above from 1997. Most of them have withstood the test of time.
These things I can guarantee about whatever Apple makes from this point forward:
It will be original.
It will be innovative.
It will be exclusive.
It will be expensive.
It's aesthetics will be impeccable.
The influence of developers will be minimal. (read: Konfabulator)
The influence of customers will be held in even higher contempt.
The influence of fellow business artisans will be significant, though secondary at best to Steve's own muse.
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