The most expensive free email on the planet
You know what they say - scarcity breeds demand. And how! Ever since Google started giving away Gmail accounts to a chosen few, many people not on the list have been dying to get one. So, how does somebody get a gmail account if they haven't already been offered one? Simple - offer up something in return.
Here's the link to the Gmail Swap site (I wish I would have thought of this idea!). And here's a link to some items of note It's great to see all the creative examples of "adding value" to whatever it is that you're trying to offer.
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