The future of music?
The future of music???
So Apple released its new iTunes service today, and maybe I haven't drank enough of the Steve Jobs Kool-aid yet, but should I be excited about something? A Salon writer calls the iTunes service the future of music, Hilary (insert your own nasty comment here) Rosen said "The Apple system has the potential to do for music sales what the Walkman did for the cassette". You're kidding right?
I have so many points to make, I don't even know where to begin. How bout with the service? In a nutshell, it allows you to buy music the same way you would listen to music you already own. Browse for a song, click play and boom, you just bought a new single (or how about dingle - digital single?) no credit card verification, (almost) no restrictions on how and where you listen to the song. That's all well and good, but it's definitely not a revolutionary idea. All Apple did was get music execs to agree that people should have as little friction as possible when buying and listening to music. I'm sure that took a heroic effort from Steve Jobs and Apple to reach that decision, but it shouldn't have (the delay was most likely caused by Industry rule number #4080....) The iTunes service is what people have wanted since music was first available for purchase on-line. It's a shame it's taken this long to make it a reality.
Alright, now for some of the questions posed in the article.
1. Willl the iTunes service be the death of the full length album
2. How will the Top 40 change?
#1: I hope not. I think that's one of music's bigger problems - no one listens to a complete album. I used to only buy singles because I could never find a full CD with more than 3 songs that I liked. Then I started listening to better music and almost always would rather have the full album instead of a few singles. Here's why: More often then not, my favorite song on an album isn't one of the 1 or 2 songs released to the radio. How would I be able to find these gems if I only got one or two songs per group. Can you imagine downloading only one Radiohead song, one Flaming Lips song, or one Jeff Buckley song? You'd miss so much of what makes an artist/group great if you only sampled their material in bit size pieces.
#2: I don't think the Top 40 will change at all. The Top 40 is made for buying singles. Why get the whole album when all you want is the one song that everyone's singing along to on Kiss FM?
Now, what do I want out of a music service:
Screw the per song pricing, I want all you can eat, buffet style pricing. I want to get every song ever made by Aphex Twin, and I want it all for $20 bucks. And I want $10 of those bucks to go directly to Aphex Twin, not his marketing manager or PR guy, or press secretary. I want to be able to bid on CD prices. If I'm downloading some Poi Dog Pondering CD that no one's bought in 10 years, then I don't want to pay $18.99 like it's brand new. I want the music service to have TiVo/NetFlix like brains that can suggest other songs or groups that I might enjoy. And I want a music player can hold every song I've ever heard (this isn't too far off, a 100-200GB player would be more than enough for a lifetime worth of music, especially with Apple's new compression format) and I want it to be the size of a 20 piece pack of gum.
And I want it all by next Christmas.
Thanks.

Recent Comments